The Channel Marketing Manager is responsible for the complete management of our largest sales channel across multiple facets of the business. The individual will be responsible for driving the marketing, pricing, promotional and programs to drive market share gain/growth with new and existing products within their channel.
Develop channel marketing programs for sales growth and revenue enhancement
Design and implement pricing strategy
Provide proposals, quotations and pricing to partners
Ensure the customers are up-to-date with new products and enhancements
Performs reviews of competitors
Stays current on market trends and industry standards
Address sales related issues and conflicts in a timely manner
Manages sales contracts and agreements with channel customers
Provides product requirements for channel to Product Management for development
Work with team in executing marketing plan to support product positioning and branding initiatives
Maintain marketing collateral such as whitepapers and case studies
Maintain templates for sales proposals, whitepapers and reports
Stay current on market trends, industry standards and competitors
Inform management on potential competitive threats and propose corrective actions
Perform Business reviews and provide improvements
Monitor and manage expense within allotted marketing budget
Provide excellent customer service to ensure customer satisfaction and retention
Bachelor's degree in Marketing, Business Administration, or other related discipline
4+ years’ experience in Product Marketing, Sales, Trade Marketing and/or Consumer Packaged Goods (CPG/FMG), preferably in the home improvement industry.
Practiced strategic thinking and planning capability and experience
Superior presentation skills and comfort with a variety of audiences, both internal and customer facing
Past experience managing budgets ideally within a channel marketing setting
Project Management experience
Strong financial acumen including solid P&L experience.
Solid MS Office skills including Excel, Word and PowerPoint
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