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Social Media Manager

Date Posted: 2/12/2021

Job #1580632
Washington, District Of Columbia

The Lucas Group is searching for an experienced and talented Social Media Manager to add as a key member of our client’s team in Washington, DC. Our client is a global AmLaw 100 law firm with experience offering clients forward-looking, results-oriented solutions that resolve their US, international and cross-border legal needs.

The Social Media Manager will build on the firm’s existing social and digital platforms by identifying strategic growth opportunities and creating and distributing impactful content that reflects the firm’s strategic priorities and maximizes engagement with targeted audiences. The Social Media Manager also will advise the Marketing Department, attorneys, internal groups, and firm leaders on social media strategy and solutions, and will measure and refine platform strategy to ensure continued growth and success. The Social Media Manager will be a well-organized team player and will have a clear understanding of emerging tools and trends in the digital communications and social media landscape. The Social Media Manager will work closely with the editorial and website team in support of content for other firm digital media platforms, including, but not limited to, websites, blogs, webcasts and podcasts. Reporting to the Director of Strategic Marketing Communications, the Social Media Manager will play a key role in supporting the media relations and communications priorities of the firm.


  • Designs, manages and leads the continued growth of a comprehensive and cutting-edge social media and digital communication strategy designed to reach and influence target audiences.
  • Leads the day-to-day activities of the firm’s social media accounts including the daily creation and distribution of content across firm channels.
  • Works closely with firm leadership, including Chiefs of various departments, to advance firm priorities across various platforms with consistent messaging and alignment with firm brand and culture.
  • Counsels attorneys and others across the firm on social media for business development and brand-building. Develops training materials, social media guidelines, and conducts individual and group training.
  • Serves as the administrator of the firm’s presence across core social media platforms, continually seeking to improve processes and functionality.
  • Stays abreast of social media developments and trends, emerging technologies, and communications best practices.
  • Continually monitors, analyzes, and reports on the firm’s social and traditional media engagement and other key metrics as they compare to the market.
  • Coordinates daily with members of the media relations and communications team to ensure social activities are aligned with broader communications priorities.
  • Plays an integral role in vendor review and management of vendor relationships.


  • Bachelor’s degree in Digital Media, PR/Communications, Marketing, Journalism or a related field required.
  • 7+ years of experience working in digital communications / social media, including experience providing strategic counsel to leadership and hands-on execution of a company’s social media platforms. Experience in professional services, legal or B2B context preferred.
  • Extensive knowledge of social media tools for monitoring, management and analytics such as Hootsuite, Sprout Social and Meltwater.
  • Excellent communication skills; creative writing and editing skills required. Superb attention to grammar, spelling and vocabulary to ensure proper and efficient proofreading and writing.
  • Experience with integrating content from social channels across other digital platforms such as website, podcast or webcast, as well extensive knowledge of photography and video.
  • Excellent leadership and project management skills.
  • Practical problem-solving skills and well-developed analytical skills. Ability to analyze problems and provide effective strategies and solutions.
  • Ability to work in a high-pace environment, either independently or as a member of a project team.
  • Well-developed and professional interpersonal skills; ability to interact effectively with people at all organizational levels of the firm.
  • Ability to handle confidential and sensitive information with the appropriate discretion.
  • Ability to manage time well, prioritize effectively, and handle multiple deadlines.
  • Knowledge and proficiency in PC applications, including MS Office

This Social Media Manager position requires professional and prudent communications working in a team environment with a diverse group of associates. If you like new challenges every day and are charged up by a fast-paced environment, this is an exciting opportunity for you.

Apply Now

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