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Product Marketing Manager

Date Posted: 10/5/2021

Job #1586554
Permanent
Dallas, Texas
Manager

Our client is seeking a Product Marketing Manager to focus on our Multistate Bar Exam (MBE) product. From buyer personas to pricing and campaign strategy, the Product Marketing Manager will be an embedded subject matter expert and marketing strategist to work with the marketing team to evangelize our MBE vertical.

QUALIFICATIONS:

Job Duties (including but not limited to):

Market Research (40%)

  • Perform comprehensive, detailed market research on target markets and competitors
  • Define buyer personas, target markets, and how buyers consume their media and make decisions
  • Outline buy cycles
  • Define product pricing
  • Report on industry trends 
  • Take the lead on web page creation for assigned products
  • Recommend necessary marketing tactics (content, campaigns, events, etc.) to support product offerings
  • Create and actively/regularly measure and report metrics to measure success
  • Marketing Strategy (30%)
  • Work with product owners and VP, Marketing to define product marketing strategy
  • Serve as the embedded product marketing specialist for assigned products
  • Define product differentiators and market positioning
  • Recommend conference attendance, sponsorships, speaking and thought leadership opportunities

Campaign Prep & Misc. (20%)

  • Take the lead on web page creation for assigned products
  • Recommend necessary marketing tactics (content, campaigns, events, etc.) to support product offerings
  • Create and actively/regularly measure and report metrics to measure success
  • Own assigned pieces of the marketing plan
  • Enforce design/brand standards

Team Collaboration (10%)

  • Work with various teams including product owners, sales, marketing peers, customer support, and executive group to develop a collaborative process for rolling out marketing initiatives
  • Participate in team meetings and take responsibility for initiatives related to specific products and other assigned action items
  • Assist other team members during peak periods of conferences, product rollouts, major campaigns, or other marketing initiatives to ensure that all deadlines are met

Minimum Experience:
Minimum of seven years’ experience in a prior senior-level marketing/product marketing position

Compensation and benefits

  • Competitive compensation (contingent on experience)
  • Paid time off (based on sliding scale according to hire date and work hours)
  • Generous paid holiday schedule
  • Comprehensive benefits package (medical, vision, dental, life, disability)
  • 401(k) plan for retirement with 4% employer matching (eligibility after 90 days of employment)
  • On-site group fitness classes & relaxed work environment

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