Find your perfect job.

Back to Job Search Results

Market Segment Director

Date Posted: 3/17/2020

Job #1572308
Permanent
Norcross, Georgia
Director

The Lucas Group is searching for an experienced, talented, and analytical a Market Segment Director to add as a key member of our client’s Sales & Marketing teams in Atlanta. Our client is a leading marketer and administrator of automotive aftermarket products sold throughout the U.S.  

RESPONSIBILITIES 
  • Build plans that drive profitability through increasing customer acquisition and improving the development and retention of those customers. 
  • Define customer value drivers and ensuring that brands are positioned to deliver the most value to our target customers. 
  • Prioritize opportunities through an understanding of customer needs while taking into account the competition and industry dynamics. 
  • Develop competitive marketing strategy based on a full assessment of the market, customers and the competition. Stays current on market drivers and assesses impacts to strategy. 
  • Segment customer base to identify and assesses gaps and/or opportunities to strengthen market position. 
  • Define and validate target customer needs and translates and prioritizes those needs for the Marketing Operations, Sales & Product management teams. 
  • Maintain compelling value proposition relevant to customers’ needs that drives distinct competitive advantage. 
  • Collaborate with Marketing Operations & Sales teams to develop clear operational and financial proof points in support of differentiated value proposition. 
  • Partner with Marketing Operations and Sales to produce sales enablement tools and materials to drive customer acquisition and to expand production from the existing customer base. 
  • Develop programs and services built to drive loyalty and improve customer retention. 
  • Build a deep understanding of key competitors’ strategy, strengths and weaknesses. 

REQUIREMENTS 

  • Master’s degree strongly preferred, Bachelor’s degree in Marketing, Business or related field required. 
  • 10+ years marketing experience including demonstrated success in B2B marketing is required, and experience in the automotive and/or financial services industries preferred. 
  • Proven ability to develop clear, differentiated, value proposition. 
  • Proven ability to successfully influence and lead others without direct authority. 
  • Superior problem-solving and analytical skills. Will be responsible for independently making a broad range of critical decisions with a willingness to take, and own, reasonable, calculated risks. 
  • Proactive, self-motivated and a customer-focused attitude. 
  • Excellent written and verbal communication and organizational skills including the ability to converse clearly and knowledgeably with key opinion leaders 
  • Strong collaboration skills and willingness to be a team player to solve problems and incorporate input from various sources. 

This Market Segment Director position requires professional and prudent communications working in a team environment with a diverse group of associates. If you like new challenges every day and are charged up by a fast paced environment, this is an exciting opportunity for you.  

Please email your resume to Amanda Cooper at the Lucas Group at acooper@lucasgroup.com.  

Follow me on LinkedIn for new roles and industry information at: https://www.linkedin.com/in/lucasgroupcreativeamanda/

Apply Now

Accepted file types are DOC, DOCX, PDF, HTML, and TXT.

Similar Job Listings

Director of Sales

Founded in 1982 and headquartered in Sandy Springs, GA, our client has helped more than 2,500 organizations across the globe improve their operational efficiency and customer experience. Whether you’re looking to...