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Digital Marketing Manager

Date Posted: 10/8/2021

Job #1589036
Irvine, California

Lucas Group has partnered with our client in Irvine, California on their search for a Digital Marketing Manager

Scope of Responsibilities:

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different paid and digital channels
  • Manage paid digital media accounts and campaigns for social (Facebook, Instagram, TikTok), & Google AdWords
  • Research and analyze market trends, demographics, pricing schedules, and competitor products
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Partner with email, performance marketing and web agency teams to design, test and evolve lead nurturing tactics
  • Work with content creators to manage ad and sponsorship budget
  • Engage regularly with the President on strategic direction, campaign results and overall monthly performance

Skills Needed:

  • Bachelor’s Degree in Marketing or related field
  • 5 years’ experience in Paid Digital Marketing (social and SEM) and email, preferably with focus on lead generation
  • Proven experience in developing online marketing plans, campaigns and strategy
  • Strong quantitative analytic skills, experience using self-service tools like Google Analytics, along with data visualization tools; comfortable working with unstructured data sets
  • Experience directing and partnering with media and creative agencies
  • Dedicated to professionalism and growth
  • Adaptable and comfortable in a dynamic and fast evolving environment

Educational & Work Requirements:

  • Degree: Bachelor's 
  • Work Experience: 5 years in Paid Digital Media, Social and SEM

Title: Digital Marketing Manager

Location: Irvine, California

Client Industry: Medical Device and Technology

Lucas Group ID:1589036

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