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Digital Marketing Manager

Date Posted: 7/2/2021

Job #1585778
Permanent
Irvine, California
Manager

Lucas Group has partnered with our manufacturing client in Irvine, Orange County on their search for a Digital Marketing Manager. They are a leader in their industry with 15% YOY growth and estimate doubling revenue in the next 5 years. They are looking for a Digital Marketer to develop, implement, track and optimize digital marketing campaigns across all channels.

The ideal candidate will have a digital marketing background in technology.

Scope of Responsibilities:

  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  • Oversee two marcom specialists

Requirements:

  • Degree: Must have a Bachelor's Degree
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics & WebTrends)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Title: Digital Marketing Manager

Location: Irvine, CA (Orange County)

Client Industry: Manufacturing

Compensation: $85,000

Lucas Group ID: 1585778

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